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20121210
20121210
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of miles away from where the end consumer is. how do you actually know what consumers let's say in south america, africa actually like in terms of fragrances? >> it's imminently linked to the culture of a local country. especially on the state side, especially on the flavor side. so we don't create fragrances and flavors for the indians and the chinese. we have 9,000 people around the world. half of them create the next fragrances and flavors. and out of those 4,500 people, you have roughly 2,000 people who are actually in those countries. they are local people so we are chinese employees, chinese favors, will create those fragrances and flavors for the whole market. because, again, you can't know about the local culture out of switzerland. so you have to by there. and we have there in all of those countries so we do expensive consumer tests. we do expensive consumer insight. we drive the trend and that's helpful to grow in those markets. >> another factor that's created a lot of headache is the strength. how difficult is it to be a globally operating company that's based here in switzer
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